Total Wireless Brand Launch
Experiential Rooftop Event in Downtown Orlando
To debut the next chapter of Total Wireless (a Verizon brand), this experiential launch event transformed The Balcony Orlando into a fully branded environment—purpose-built for product storytelling, content capture, and guest engagement. Inside The Gallery, guests arrived to bold brand moments, including oversized visual installations, step-and-repeat style photo backdrops, and dynamic lighting that instantly set the tone for a modern brand reveal.
The experience then expanded outdoors to the rooftop terrace, where the event opened up into a true activation-style footprint: large-format LED screens, a stage + presentation area, and vibrant lounge groupings designed for networking and media moments against the Downtown skyline. With string lights overhead, sunset views, and clean sightlines for programming, the rooftop became a high-impact canvas for a launch that felt immersive, social, and unmistakably Orlando.
Visited The Balcony Orlando for the first time and had a wonderful experience. The wine tasting, featuring flavors from Portugal, was truly enjoyable and well curated. The building itself is elegant, with a comfortable layout that makes you feel at ease from the moment you arrive. The spacious terrace is perfect for hosting meaningful events and gatherings. Overall, a very pleasant experience—definitely a place worth visiting and considering for special occasions.
We just got married at the Balcony and it was the best venue and team one can ask for. Everyone we worked with in advance and day of was friendly, understanding, knowledgeable and professional. They were very flexible with us when it came to the meetings times and always came prepared to the meetings; making sure we ran through all details ahead of time. Day of, Jessica was the best coordinator we could’ve asked for. She assisted with everything we did, kept every thing and every one organized and made sure things happened when and how we wanted them to. The team made sure things were care for us, drinks and food waiting/delivered throughout the day, knowing when to ask questions and when to leave us so we did not have to worry about a thing. Pick the Balcony; the team cannot be beat and the views are even better!
The Balcony Orlando is the best venue in Downtown Orlando, hands down. The view is beautiful, and being right in the heart of the city gives it such an amazing energy. The industrial vibe with the neutral concrete and black-and-white tones makes it such a versatile space and the perfect blank canvas. It’s ideal for couples or events that want something different and don’t want the typical ballroom feel. As a corporate and wedding photographer, I can say there’s truly no other venue like The Balcony in Orlando. You can’t go wrong choosing this space.
I just had my wedding at the Balcony Orlando this past Monday. Hailey, Alina, Caitlyn and the rest of the team went above and beyond my expectations. Hailey ensured we remained on time with our schedule and provided support whether emotional or technical when needed due to our high nerves and emotions prior to the ceremony. The venue itself served as a beautiful backdrop to the downtown area of Orlando and was a blank slate due its industrial feel that allows anyone to project what they’d like onto it. I would definitely recommend the Balcony Orlando as an event venue.