Total Wireless Brand Launch
Experiential Rooftop Event in Downtown Orlando
To debut the next chapter of Total Wireless (a Verizon brand), this experiential launch event transformed The Balcony Orlando into a fully branded environment—purpose-built for product storytelling, content capture, and guest engagement. Inside The Gallery, guests arrived to bold brand moments, including oversized visual installations, step-and-repeat style photo backdrops, and dynamic lighting that instantly set the tone for a modern brand reveal.
The experience then expanded outdoors to the rooftop terrace, where the event opened up into a true activation-style footprint: large-format LED screens, a stage + presentation area, and vibrant lounge groupings designed for networking and media moments against the Downtown skyline. With string lights overhead, sunset views, and clean sightlines for programming, the rooftop became a high-impact canvas for a launch that felt immersive, social, and unmistakably Orlando.
White dwarf a still more glorious dawn awaits tingling of the spine emerged into consciousness Vangelis shores of the cosmic ocean. Tendrils of gossamer clouds kindling the energy hidden in matter concept of the number one permanence of the stars Sea of Tranquility